In fact, vodka's neutral taste does account for much of its appeal: It mixes equally well with tonic water and tomato juice, and it can be as crisp and corporate as James Bond's vodka martinis or as trashy as the . Vodka suits any occasion, goes with any food, and (if you believe certain advertisements) gives you less of a hangover than any other liquor. It's no wonder that in America, vodka outsells gin, rum, and tequila, as well as scotch, bourbon, and Canadian whiskey. But if all vodkas tasted alike, there'd be no reason to favor a $3. Armadale over a $1. Fleischmann's. In fact, all vodkas are not alike. Vodka can be distilled in a good many ways, from a great many substances, including wheat, rye, beets, corn, potatoes, and sugar cane.
The grain- based vodkas, which are the most popular, tend to be smooth and can even taste fruity. Vegetable- based vodkas are often (and often unfairly) dismissed as being harsh and medicinal. So, your basic bottle of Smirnoff is fine for mixed drinks, but you wouldn't want to drink shots of it. Conversely, top- shelf brands such as Armadale and Jewel of Russia are too good—and too expensive—to mix with anything but ice and/or tonic water and are best drunk straight and straight from the freezer. Because most people mix their vodka with tonic, soda, vermouth, or juice, few drinkers I polled could tell me why exactly they preferred Grey Goose over Chopin or Stoli over Absolut.
Does it really matter which brand you buy? I recently invited 1. Procedure. In Eastern Europe, people tend to drink vodka straight, draining each ice- cold shot glass in a single gulp. Each shot is immediately followed by a zakuska—the Russian word for bite- sized snacks that are said to bring out the flavor of the vodka you've just sampled (and buffer your stomach for the next shot).
To transplant this method to my Astoria apartment, I drove out to the Russian enclave in Brighton Beach, Brooklyn, and loaded up on pickles, blintzes, smoked fish, black bread, caviar, and other drinker's delicacies. As for the 1. 1 vodkas I bought, I limited myself to easily obtainable premium brands and avoided the obscure boutique labels most suburban liquor stores wouldn't carry. A few vodkas were recommended by friends in the know, others by bartenders who should have known better. Because the best American brands—like Tito's—can be impossible to find, the test was limited to imported vodkas. Because the most expensive vodka we sampled cost less than $3. And to keep the playing field level, no flavored vodkas were sampled. I served each vodka chilled, in a small frosted shot glass.
I recorded their comments, tallied up the votes, and then revealed the final verdict. We rated each vodka on a scale of one to five shot glasses. At the end of the judging, we put the most popular brands through an intense lightning round. Two days later, I'd gotten over a very substantial hangover and set about compiling the results. First- Round Results: From Worst to Best. C. Grape- based vodkas are something of a novelty, and C? As it happens, the panel did pick up on this vodka's .
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And yet, the panel was unanimous in its condemnation: The vodka's industrial- strength bouquet reminded one drinker of . It's hardly surprising that 4.
Americans is Absolut brand. Still, the recent explosion of premium vodkas—of the brands we tested, only Absolut, Stolichnaya, and Ketel One were around a decade ago—has resulted in something of a fragmented market and weakened Absolut's stranglehold. Will Absolut retain its grip on the public imagination and hold its own against relative newcomers like Grey Goose and Armadale? Or will it lose its top- shelf billing and move to the back of American liquor cabinets? The answer depends, to a large extent, on whether Absolut's popularity is a function of its advertising campaign or its qualities (or lack thereof) as a vodka.
Unfortunately, Absolut suffered from comparison to the premium vodkas we sampled: Panel members noted its . But, according to our blind taste test, Belvedere .
While a few tasters praised its . Since then, Stoli's become a sentimental favorite; even today, it's one of the few Russian consumer products to make its way into American homes. The bottle is still a sterling example of Soviet kitsch.
The taste is as biting and distinct as ever. Our panel split over its merits; some found Stoli to be . Final Verdict: While agreeing that the Stoli bottle . We were underwhelmed: Grey Goose is sweet and smoky, with hints of anise and citrus in the finish, but it all adds up to only a sort of smooth, uninteresting neutrality. And so, while the more generous half of our panel praised Grey Goose's . Four found it to be too unremarkable and lacking the bite or character they expected from a self- described . But in Holland the brand's been a family concern for 3.
Nolets—prides itself on its pedigree. Online streaming Lighten-Up! in english with english subtitles 2160p. The panel found the results of this .
But two tasters felt that Ketel One's lingering aftertaste tended to obscure its initially pleasant flavor, and three more eventually came around to their point of view. Manufactured near Moscow by a young American entrepreneur named David Katz, Zyr is dry and zesty, with a distinct floral bouquet, a full- bodied burn, and a surprisingly light, sweet aftertaste. Eight panelists found it to be a . One spilled his shot three times before tasting it and so abstained from the judging. Final Verdict: . Introduced in 2. The panel praised Jewel of Russia's .
Final Verdict: Following the tiebreaker, the yeas carried the day, and the nays skulked off to smoke cigarettes. Grade: Four Shot Glasses Armadale$3. Scottish; distilled from wheat and barley.
Not long after its 2. Scottish vodka—started receiving shout- outs in Jay- Z's lyrics. Shortly thereafter, Jay- Z and his Roc- a- Fella partners, Damon Dash and Kareem . They picked wisely: Our panel found Armadale to be . Still, it finished a close second and comes highly recommended. Final Verdict: . It's the smoothest vodka we tried, with a slight oiliness (specific to potato vodkas) that cut beautifully against the briny funk of black caviar and held its own against the thickest black bread I'd been able to find.
We found Chopin itself to be . Final Verdict: Following a second round of shots, the panel unanimously called Chopin.